We've all heard and maybe even used the saying, "See your name in lights?" Well, what's more of a reality today for most of us is seeing our name in pictures. A proven effective way to grab the attention of your targets is to use their name or some other identifiable data in letters, postcards, websites and more and increase response rates by as much as 15%. Switch gears by taking that same personalized data and putting it into pictures!
Check out these personalized calendars. Take a steadfast and useful tool - the desk calendar - and customize it with beautiful photos that include your target's name as part of the picture! Now if that doesn't stop the eye of even the highest executive, not sure what would.
Take this method one step further and wrap it into any print or digital marketing campaign and watch response rates hit the sky. As reported in some studies, image personalization has increased return on investment by 40%! Accurate personal and even behavioral data designed into an edgy or memory-triggering photo is sure to generate an emotional response from people. Just sparking a simple smile by seeing their name may be all that's needed to cause them to make that call to learn more. Try it and watch 'em say "Wow!"
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