Marketing through mail and print leaves the door wide open for waste and distribution of outdated information. It seems like as soon as we develop the best piece we’ve ever developed that explains our business in the brightest light bringing our business out front of our competitors, something changes: the core service, one component of the product, a key contact within the sales team, the list goes on. Digital and variable printing as well as web-to-print services will eliminate these problems. Simplify by bringing it all together.By converting your marketing collateral process to a template-driven system and implementing a secured, sign on and password web-to-print corporate store, you reduce your overhead budget drastically. Gone are the warehousing, design, and unnecessary label and other printing costs. You print on-demand, quantities as needed in a controlled design environment. On top of the employee/corporate customization, on-demand, quantity as needed printing capabilities, these stores include address printing directly on a mail piece driven from a standard internet upload of your electronic data file. And there go the label and label application costs. Sounds too good, huh?
It’s real…and becoming more popular every day. Here’s how it works. A simple system guides you through a “pick and choose” process offering a selection of pre-determined design elements such as high-quality, industry specific images, fonts and layouts. Adherence to corporate guidelines is applied in the initial setup process, only to leave flexibility for the individual to customize their personal marketing pieces with their contact information, fonts and images they prefer – telling their own story within the corporate brand.
By printing only what you need for a marketing or direct mail campaign, a sales event, or even an important sales presentation to just five key decision makers, you’re cutting printing costs and, at the same time, personalizing your materials to bring your message closer to your customers – more impactful.
These web-to-print corporate stores are a win-win for any business. Going straight to pre-press from an online design can put your personalized, professionally printed materials in your hands in days. And even better, your mailer in your recipient’s hands just as soon.
A web-to-print corporate store is definitely something to look into. Check it out.
