Pique Interest with Personalization

How many more responses would you generate if your direct marketing campaign was automatically personalized for each recipient by presenting different benefits, offers and demographics based on the information contained in your database? Or customized by the past interests or behaviors of your customers?

Variable-data printing (VDP) is a form of on-demand printing in which elements such as text, graphics and images may be changed from one printed piece to the next without stopping or slowing down the printing process, using information from a database or external file. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter.

Frank Romano, co-author of Personalized & Database Printing: The Complete Guide, reports a 500 percent increase in response rates when marketing pitches are customized with information about recipients’ buying habits, hobbies, pets, you name it. Even more impressive, personalization increases order size by 25 percent and repeat orders by a whopping 50 percent. Tracking such customer behaviors is expected but being capable of using this data to influence response and sales is exceptional. Personalize a message and feel confident that you can convert a receptive and highly-qualified lead into a sale. Create an environment encouraging buying behaviors.

Variable data printing allows you to get personal….enabling mass customization of documents via digital print technology. Instead of producing 10,000 copies of a single document—delivering a single message to 10,000 customers, variable data printing could print 10,000 unique documents with customized messages for each customer.