See Your Name in Pictures?

We've all heard and maybe even used the saying, "See your name in lights?" Well, what's more of a reality today for most of us is seeing our name in pictures. A proven effective way to grab the attention of your targets is to use their name or some other identifiable data in letters, postcards, websites and more and increase response rates by as much as 15%. Switch gears by taking that same personalized data and putting it into pictures!

Check out these personalized calendars. Take a steadfast and useful tool - the desk calendar - and customize it with beautiful photos that include your target's name as part of the picture! Now if that doesn't stop the eye of even the highest executive, not sure what would.

Take this method one step further and wrap it into any print or digital marketing campaign and watch response rates hit the sky. As reported in some studies, image personalization has increased return on investment by 40%! Accurate personal and even behavioral data designed into an edgy or memory-triggering photo is sure to generate an emotional response from people. Just sparking a simple smile by seeing their name may be all that's needed to cause them to make that call to learn more. Try it and watch 'em say "Wow!"

Bring It All Together and Save Money!

Marketing through mail and print leaves the door wide open for waste and distribution of outdated information. It seems like as soon as we develop the best piece we’ve ever developed that explains our business in the brightest light bringing our business out front of our competitors, something changes: the core service, one component of the product, a key contact within the sales team, the list goes on. Digital and variable printing as well as web-to-print services will eliminate these problems. Simplify by bringing it all together.

By converting your marketing collateral process to a template-driven system and implementing a secured, sign on and password web-to-print corporate store, you reduce your overhead budget drastically. Gone are the warehousing, design, and unnecessary label and other printing costs. You print on-demand, quantities as needed in a controlled design environment. On top of the employee/corporate customization, on-demand, quantity as needed printing capabilities, these stores include address printing directly on a mail piece driven from a standard internet upload of your electronic data file. And there go the label and label application costs. Sounds too good, huh?

It’s real…and becoming more popular every day. Here’s how it works. A simple system guides you through a “pick and choose” process offering a selection of pre-determined design elements such as high-quality, industry specific images, fonts and layouts. Adherence to corporate guidelines is applied in the initial setup process, only to leave flexibility for the individual to customize their personal marketing pieces with their contact information, fonts and images they prefer – telling their own story within the corporate brand.

By printing only what you need for a marketing or direct mail campaign, a sales event, or even an important sales presentation to just five key decision makers, you’re cutting printing costs and, at the same time, personalizing your materials to bring your message closer to your customers – more impactful.

These web-to-print corporate stores are a win-win for any business. Going straight to pre-press from an online design can put your personalized, professionally printed materials in your hands in days. And even better, your mailer in your recipient’s hands just as soon.

A web-to-print corporate store is definitely something to look into. Check it out.

Segmentation Sells

List segmentation is crucial to any direct marketing technique. Developing a relevant target list will strengthen the impact of your message. Refining your data into highly specialized areas such as industry, home-based business, association membership and even households with children, for example, allows you to refine your message even more; communicating the advantage of your product or service to your targets with a personal twist.

The basic demographic segments are at the top of every marketers mind, but consider the impact some of the following might have on your marketing objectives.
Business
§ Business annual revenue
§ Franchise
§ How businesses spend money
§ New business
§ Trade publications subscribers
§ Trade show attendees
Consumer
§ Bankruptcy & Tax Liens
§ Direct mail responder
§ Investors
§ Lifestyle selects
§ Magazine subscribers

Constant refreshing of internal lists is also a basic requirement for data management. By regular review of the resources we have at our fingertips, you can ensure your list is as qualified as possible. Set aside time each week to flip through industry publications such as magazines and newspapers or scan online Web sites for professional association membership updates, promotions and new project updates. Including this in your scheduled workload will make these changes and updates as commonplace as updating address and email changes.

In the end, accurate identification of your targets and the more details you know about them and their buying patterns will improve your lead to sales ratio as well as your return on your marketing dollars. In some cases, a reported ten time higher response rate. Take the time to know your targets inside and out.

A small list of service providers from which you can obtain additional information or acquire lists is listed here:
InfoUSA, 800-242-5478, www.infousa.com
Mailing Lists Direct, 866-758-1798, www.mailing-lists-direct.com
USA Data, 800-395-7707, www.usadata.com
DirectMail.com, 888-690-2252, www.directmail.com
AccuData, 800-732-3440, www.accudata.com

Pique Interest with Personalization

How many more responses would you generate if your direct marketing campaign was automatically personalized for each recipient by presenting different benefits, offers and demographics based on the information contained in your database? Or customized by the past interests or behaviors of your customers?

Variable-data printing (VDP) is a form of on-demand printing in which elements such as text, graphics and images may be changed from one printed piece to the next without stopping or slowing down the printing process, using information from a database or external file. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter.

Frank Romano, co-author of Personalized & Database Printing: The Complete Guide, reports a 500 percent increase in response rates when marketing pitches are customized with information about recipients’ buying habits, hobbies, pets, you name it. Even more impressive, personalization increases order size by 25 percent and repeat orders by a whopping 50 percent. Tracking such customer behaviors is expected but being capable of using this data to influence response and sales is exceptional. Personalize a message and feel confident that you can convert a receptive and highly-qualified lead into a sale. Create an environment encouraging buying behaviors.

Variable data printing allows you to get personal….enabling mass customization of documents via digital print technology. Instead of producing 10,000 copies of a single document—delivering a single message to 10,000 customers, variable data printing could print 10,000 unique documents with customized messages for each customer.

Everything Is Digital...Even Printing!

It seems that our world has gone digital right before our eyes. But the not-so-obvious are the exciting ways the improvements in digital printing can further your efforts to build much stronger relationships with your customers and even open the eyes of new ones. Plus, digital printing will put a much smaller dent in your budget than offset printing!

With digital printing every impression can be different, as opposed to making several hundred or thousand impressions of the same thing from one set of plates; it requires less waste in terms of chemicals used and paper wasted in set up; it is excellent for rapid prototyping, or small print runs.

Five Ways Digital Printing Can Help You?
1. Reduces hidden costs of preparation, warehousing, and distribution by printing shorter runs.
2. Prints lower quantities of brochures, flyers, postcards, business cards, sell sheets, statements and financial reports and more - quickly.
3. Personalizes one to one communication between you and your customers with unique text, images and graphics.
4. Provides opportunity for on-demand, online fulfillment of any printed materials.
5. Increases return on investment (ROI) for your marketing dollars-sell more effectively and get your message to market faster.

PrintGen’s digital printing service promises fast turnaround and brilliant color!

More Than Just a Printing Company...

PrintGen's Creative Services team designs logos to be more than just pretty pictures. Our logo designs are guaranteed to tap inner emotions, stimulate visual appeal, and etch themselves to memory. Design your own logo with the help of professionals. Choose from full color logos, two color logos or black and white logos. Go to our Online Store to view products specially designed for your business.